Responsive Design

The Lawrance approached us with a dated, poorly responsive website which needed some serious TLC. We introduce a whole new image for the brand, incorporating large feature images, clear navigation, effective call to actions and a much simpler booking form.

Custom Integration

A custom booking form was embedded above the fold across every page of the site, this was to ensure that all visitors could easily search and book a stay. To discourage bounce rate we linked to the clients third party booking system which sat within a frame on the site.

Technical Audits

The Lawrance’s site was audited to ensure there was and useful information on the local areas and facilities available at the hotel. We also discovered and removed a large amount of inbound links to the site from inappropriate websites that were bringing down its credibility.

Increased Visibility

We built a pay-per-click campaign to promote their hotels across Harrogate and York. As we had already optimised all of the content and the user experience we had a better, more relevant website with an increase in search traffic and a lower bounce rate resulting in additional bookings.